But first, they had to settle on a name that would encapsulate both its Italian heritage and its Brooklyn roots. “Broccolini is what Italian-Americans originally called Brooklyn back in the day,” explained Giuseppe. “I thought calling my restaurant Broccolino would be a fun twist on that history.”
Since 2013, Broccolino has been feeding hungry Brooklynites, tourists, and even the Brooklyn Nets homemade Italian classics. One favorite is their well-known Cavatelli Il Broccolino, a fresh pasta dish that features homemade sausage and broccoli rabe. “People come to us for our Cavatelli,” said Giuseppe. “We don’t just buy pre-made items and resell them. Instead, we transform a variety of fresh ingredients into our homemade dishes.”
Direct online ordering was the next step for Broccolino
Giuseppe always believed the future of the restaurant industry was in delivery and takeout, which is why he made sure his restaurant was listed on the Grubhub app.
“Grubhub was one of the most important ordering platforms in New York,” Piazzolla remarked. “When I first opened my restaurant, I made sure I had Grubhub turned on.”
Beyond offering delivery and takeout through Grubhub Marketplace, Giuseppe wanted to provide his customers an avenue to order takeout and delivery directly from his website. So he turned to another online ordering provider to build Broccolino’s online ordering site.
But when using this other online ordering site, Giuseppe quickly realized he was missing out on fundamental features. “That online ordering provider didn’t give me the chance to personalize my online ordering site by including menu item photos,” he explained.
“They only provided me with a basic online text menu. But I knew how important it would be to have my online ordering site include menu photos and feel like my restaurant.”
Around that time, his Grubhub Account Advisor contacted him and introduced him to Grubhub Direct.