Your free-to-use online ordering site.
Launch your own online ordering service and skip the delivery, hosting and commission fees.Get started
Drive commission-free orders with an online ordering experience designed for your restaurant
If you’re a restaurant or business owner on Grubhub Marketplace, that means you gain instant access to Grubhub Direct — your very own branded online ordering site.
Grubhub Direct is a branded online ordering platform that can integrate with your existing website. That’s why every site includes the tools that businesses need, like built-in digital ordering and delivery, automatic online menu updates and more.
And the best part? You won’t pay any additional fees whatsoever — all eligible Marketplace restaurants can join Grubhub Direct free of charge.
Online ordering that’s truly yours
- Direct customer reach
Download customer data for free and market your business to customers via email, social media or however you decide.
- 1-to-1 customer relationships
Learn how to better engage your customers, foster a community and build relationships leveraging customer data.
- Branded customer experience
Create a digital ordering and delivery experience personalized to your business’s look and feel.
- Quick and easy management
Automatically import your online menu and business info from your existing Grubhub account and kick start your online ordering process.
Own your data
Leverage immediate, automatic, free-of-charge access to customer data profiles, including contact info, order history and more — all managed in a single dashboard through the Merchant Portal. Use this data to expand your reach, market your business and drive customer loyalty.
Launching your Grubhub Direct site is as easy as 1‑2‑3
We import your menu, photos and logo from Grubhub Marketplace into Grubhub Direct so you don’t have to.
Use our intuitive site styler to design the online ordering experience that best represents your brand — no hidden fees guarantee.
Spread the word about your Grubhub Direct site through social media, your website or Google Business and skip the delivery, hosting and commission fees.
Customize your online ordering site with our free-to-use site styler
Drive customer engagement and maximize order volume with an online ordering experience that matches your brand personality.
Grow your business with tailored promotions
Foster a community of loyal diners by using our powerful marketing tools to reach your audience and grow your business. We’ll automatically let your customers know when they’re eligible for promotions by displaying a rewards banner on your menu landing page.
However you decide to promote your business, you’re both engaging new customers and feeding your loyal fanbase. In fact, more than 80% of independent operators agree that Grubhub is a trusted partner that can help grow the restaurant’s digital presence and online ordering strategy.*
Update your Google Business Profile in your Merchant Portal
With Grubhub Direct’s Google integration, you can easily turn Google searches into customers. On average Grubhub Direct restaurants who have linked their Grubhub Direct site to their Business Profile see 18x more average daily orders via their Grubhub Direct site than those who do not link their Business Profile.*
*Data compares average daily orders on the Grubhub Direct platform during the period from 05/25/2021 to 08/09/2022. The foregoing statements are intended to serve as illustrative examples and are not guarantees of performance. No representation or guarantees of performance are made herein.
Of the new customers acquired via a promotion, 20% will reorder from that restaurant within six months.*
Drive more commission-free orders by marketing your Grubhub Direct Site
Grubhub Direct pricing and fees
As a Grubhub Marketplace customer, you can join Grubhub Direct with all hosting, commission and delivery fees waived!
Access to your customer data and promotional programs are also included at no cost. Only pay order processing fees on a per order basis — all other costs go straight to your bottom line.
How to maximize the power of Direct
The Direct Success Playbook
Learn how to effectively drive traffic and maximize the potential of Direct, your commission-free ordering site.
How to find the best restaurant online ordering system
Online ordering is here to stay. Learn how to find the best restaurant online ordering system and how to build your own restaurant website.
10 ways to promote your online ordering
Learn the best ways to promote the visibility of your online ordering site.
Build our technology into your existing experience
Already have your own branded website or food delivery app? No problem. We make it simple to add Direct capabilities such as mobile ordering, delivery, order tracking, promotions and more with our easily integrated API solutions.
Explore other products and solutions
List your restaurant where 33+ million diners are looking for their next meal.
Choose a fulfillment and delivery option that fits your needs.
Promotion and Loyalty tools
Access powerful marketing and advertising proven to reach new customers and build fans.
Tech & POS integrations
Simplify operations with robust point of sale and restaurant tech integrations.
Diversify revenue and maximize income potential without increasing costs.
Manage delivery orders, promotions and everything Grubhub in one place.
Have questions about Direct? We have answers.
What is Grubhub Direct?
Grubhub Direct allows you to build a commission-free branded online ordering site so diners can order directly from your restaurant. It gives you control over the diner experience and access to your diner data.
How do I design and build my Grubhub Direct restaurant website?
After you sign up for Grubhub Direct, we will automatically add your menu, photos and location information from Grubhub Marketplace to your branded site. From there, you can use our site styler to choose the colors, fonts and images that fit your brand, and your site can be up and running in minutes.
Can I access my customer data with Grubhub Direct?
Yes. This is a key benefit of Grubhub Direct. You automatically get access to all of your site performance and guest data, including order history, lifetime spend and more. You can even download all customer data to use in your own marketing or activate the data directly within the campaign tools available via your Grubhub Direct dashboard.
When will I get paid for my Grubhub Direct orders?
You will be paid daily for your Grubhub Direct orders, but those payments will be paid separately from your Marketplace orders. You can access Grubhub Direct financial reports in the Financials tab of your Grubhub Direct dashboard. You must be on direct deposit for Grubhub Direct.
Can I get professional designer help with Grubhub Direct?
For restaurants that are looking for enhanced design and branding opportunities along with more robust campaign capabilities, there is an enhanced version of Grubhub Direct that is available for an additional cost.
Can I use some of the loyalty, payment or other services from Grubhub Direct in my own site or mobile app?
The Grubhub Direct application programming interface (API) simplifies creating apps and websites for your restaurant chain or franchise, especially if you want to incorporate online ordering, account management, loyalty and rewards programs, delivery as a service or in-store payments. Rather than having to build a complex technology infrastructure yourself to incorporate those capabilities into your app or website, you can simply leverage any of those capabilities that you want from within our existing Grubhub technology platform via our API.
Will the Grubhub Direct API work with my technology stack?
We’ve designed our API technology to be versatile and customizable to support some of the most demanding restaurant technology requirements. Some of the largest restaurant brands with complex technology stacks already take advantage of our API solutions. See our developer resources here.
What types of restaurants are best suited to take advantage of the API?
Any restaurant can choose to use the Grubhub Direct API. However, you need to have your own development and design resources to build or enhance your restaurant app or website in order to take full advantage of the API.
*Restaurant performance metrics based on 2021 Grubhub data.
Don't miss out - drive higher ROI for your Restaurant!
Nearly 9 out of 10 restaurant owners surveyed agree that Grubhub delivers a high ROI to their business - higher than the competition average*
Thrive on your own terms with flexible pricing and marketing rates as low as 5%.
*Grubhub Restaurant Intelligence Technomic Report 2022