Target the right customers. Drive growth.
Smart, personalized and free-to-use marketing tools for busy restaurant owners like youJoin Grubhub
Do you know your marketing ROI?
Other marketing tools leave you in the dark. Ours help you get the results you want and track your progress along the way.
In fact, for the duration of a new customer promotion, restaurants see on average 72% more new customers on Grubhub when running promotions.*
Maximize your visibility and exposure on Grubhub Marketplace
Grubhub Smart Promotions and Loyalty tools leverage our customer data in a way that’s proven to increase orders and customers.
Achieve your marketing goals.
Our Smart Promotions tool takes the guesswork out of marketing by varying offer values and targeting to best meet your goals.
Increase your ROI.
The combination of our smart marketing algorithms with our customer data boosts your ability to reach the right customers while protecting your profits.
Promote your restaurant.
Premium partners can use Grubhub’s Smart Promotions and Loyalty tools at no additional cost.
During the duration of a new customer promotion, restaurants see on average 34% more orders.*
Independent restaurants rank Grubhub No. 1 for initial marketing support, technology and attracting new customers to the restaurant compared to leading providers.**
Promoting your restaurant made easy
Once you join Grubhub, launching a Smart Promotion or loyalty program is as simple as 1-2-3.
Choose your goal.
Whether you want to attract new customers, bring customers back, run a loyalty program or promote large orders or specific menu items, we offer an array of options.
Decide on your budget.
Simply choose how much you’d like to invest, and we’ll allocate it each month. The tool automatically adjusts targeting to help find what gives you the best ROI.
Track your success, then fine-tune.
See details on your promotion effectiveness, snapshots of performance and ROI, and how budget adjustments could impact your revenue from within our dashboard.
Get the results you want
Grubhub works in a variety of ways to help you market to your customers. Here’s how:
People will see your promos featured in the Grubhub app and Grubhub.com search results, and on your menu page.
Our popular Rewards tab on our Grubhub app will automatically feature the points you’ve earned and notify you when you can cash in for discounts and other rewards.
We frequently email customers to encourage them to order from restaurants like yours. Anytime Grubhub features your restaurant in marketing campaigns, your promotions will be highlighted along with your brand, giving customers more reasons to order.
Explore our products and solutions
List your restaurant on the Grubhub app and website to find new customers.
Build your commission-free branded online ordering website.
Choose delivery and fulfillment options that fit your needs.
Multiply your revenue potential without increasing overhead costs.
Tech & POS integrations
Simplify your operations with robust point of sale and tech integrations.
Manage everything Grubhub in one place through the Grubhub for Restaurants portal.
The proof is in our partners
“Their Smart Promotions capability is really the best among all the providers that we have.”
Adam Weiss, Honeybee BurgerSee Honeybee’s story
“Grubhub has an amazing promotions program that has allowed us to increase our customer volume during lunches.”
Hillary Sterling, Chef, CayenneRead Cayenne’s story
Have questions about promotions? We have answers.
How does Grubhub help me market and promote my restaurant?
Grubhub gives you instant visibility by putting your listing on Grubhub Marketplace (that is, the Grubhub app and Grubhub.com site that diners use), including you in emails to our customer base and promoting your restaurant on all of our channels (social, website, etc). Plus, you can use our promotions dashboard to easily launch Smart Promotions and Loyalty programs. You can also get sponsored listings to increase your restaurant exposure and move your restaurant to the top of customer search pages on the Grubhub app and Grubhub.com.
What kinds of promotions can I run on Grubhub?
With Grubhub for restaurants, you can take your restaurant promotions and marketing to the next level. It’s easy to get started, and you’ll only pay for the rewards your customers redeem. You first select a goal, then combine it with a promotion to meet your needs:
- New customer goal: Attract customers who have never ordered from your restaurant.
- Past customer goal: Retain and reengage with customers who’ve ordered from your restaurant in the past and haven’t ordered since.
- Happy hour: Provide an offer to all customers that is only available during low-volume hours.
- Popular times: Take advantage of Grubhub’s busiest hours to attract diners.
- Encourage large orders: Reward large orders with a discount.
Once you’ve chosen your goal, you get to choose the different promotional offering:
- Dollar off: Offer a fixed amount of money off for new customers during happy hour or popular times.
- Percentage off: Choose a fixed percentage off of orders.
- Free delivery (Self-Delivery only): Fund free delivery for each segment.
- Free menu item (large-order promotions): Allow customers to redeem a free item with their purchase.
- Free menu section (Large-order promotions): Allow customers to redeem any item from a specific section of your menu with their purchase.
How can I tell if my promotions are having the impact I want?
We provide real-time reporting to enable you to track your performance and return on investment.
* Restaurant performance metrics based on 2019 Grubhub data. ** Technomic Inc. “Restaurant Insights” survey (2019) in partnership with Grubhub (n=40). Proportion of respondents who rank Grubhub No. 1 (most satisfied) as a strong partner for business.