Grubhub+ customers are some of the most frequent and loyal customers on Grubhub. Merchants with Grubhub+ status can provide $0 delivery fees on eligible orders, exclusive offers, and more to better attract these customers.* By offering Grubhub+ promotions and participating in campaigns like Gold Days of Grubhub+, businesses can tap into a growing customer base and increase orders.

Upgrading to Grubhub+ status will allow Grubhub+ diners to save more when they order from your business. Keep reading to learn how Grubhub+ boosts sales and grows customer loyalty.

What is Grubhub+?

Grubhub+ is a monthly subscription for customers who want access to the best prices and deals for delivery and takeout. Grubhub+ customers are our most frequent orderers, so targeting this customer base is a great way to attract loyal customers.

Here’s what customers get on eligible orders with Grubhub+:

• $0 delivery fees
• Lower service fees
• 5% back on pickup orders
• Discounted priority delivery

Customers can participate in this loyalty program for $9.99 per month or for free with their Amazon Prime membership.**

How does Grubhub+ benefit merchants?

Grubhub+ helps turn casual customers into loyal customers. By upgrading to Grubhub+, merchants can offer these loyal customers more savings. Merchants with Grubhub+ status get greater access to Grubhub+ members, our most frequent orders. 

With Grubhub+, your business can:

• Reach new customers: Get greater access to Amazon Prime members as well as Grubhub+ members who order 70% more often than non-members on average.**
• Boost customer orders: Give $0 delivery fees, lower services fees, and more for Grubhub+ customers to incentivize ordering.
• Unlock marketing opportunities: Market to Grubhub+ customers and join our national campaigns like Gold Days of Grubhub+.

Merchants who do not have Grubhub+ status cannot offer Grubhub+ customers these benefits.

How does a merchant get Grubhub+ status?

Merchants with Plus and Premium plans get access to Grubhub+ customers. If your business does not have Grubhub+, Grubhub+ customers will not be able to order from your business with their subscription perks. Reach out to Grubhub Success to learn how to upgrade your plan.  

What is Gold Days of Grubhub+?

Gold Days of Grubhub+ is a month-long event that unlocks 4 weeks of exclusive deals for Grubhub+ customers. Our most loyal customers look out for deals during Gold Days campaigns that happen throughout the year. Merchants who have Grubhub+ status can run promotions that target Grubhub+ customers and be featured in our Gold Days of Grubhub+ campaign.

The Gold Days of Grubhub+ event is kicking off on October 21 and running through November 17. Log into your Grubhub for Restaurants account to launch a Gold Days promotion and reach more Grubhub+ customers. Tap into our Gold Days social media template to let your customers know about your exclusive deals.

Follow these steps to customize our template:

1. Create a Canva account: Create a free Canva account to access the templates. Then, click here to download the Gold Days of Grubhub+ template. Click “edit template” to copy the template to your own personal Canva profile.
2. Add your own food photography: Drag the image you want to feature from your device to the “uploads” section on the left hand Canva menu. Drop the photo from the “uploads” folder to replace the “Merchant photo” placeholder. Click “edit photo” in the top menu to make any adjustments. 
3. Add your logo: Drag your logo to the “uploads” section on the left hand Canva menu. Delete the “Merchant logo” placeholder. Place your logo in the empty space.
4. Download and post: Click the “share” button on the top right of the screen to save the image to your device. Then, upload your post to your Facebook and Instagram accounts to reach customers. Include the details of your deals in the caption and a link to your Grubhub page.

Grubhub+ and Amazon

Grubhub teamed up with Amazon in 2022 to bring more savings and perks to customers. Grubhub merchants can now have access to Amazon’s millions of customers – expanding the audience businesses like yours can reach as a Grubhub partner. Now is the time to upgrade to Grubhub+ status to get access to this growing group of Prime members who activate Grubhub+.

Here’s how Amazon and Grubhub gives customers more ways to order:

• Free Grubhub+ membership: Amazon Prime customers can activate a free Grubhub+ subscription with benefits including $0 delivery fees on eligible orders.
• Grubhub ordering on Amazon: Amazon customers in the U.S. can discover and order from Grubhub merchants directly on Amazon.com and in the Amazon Shopping app.

Prime members have saved hundreds of millions of dollars for waived subscription fees and discounts with their Grubhub+ membership. These exclusive deals make activating Grubhub+ memberships more enticing than ever for customers, driving more potential business to your store. Plus, with moments like Prime Day, there are even more opportunities to boost sales. Tap into our Amazon and Grubhub social media templates to let your customers know there’s a new way to order from your business.

Drive more orders with Grubhub+

Ready to reach more Grubhub+ customers? Partner with Grubhub and select the Plus or Premium pricing plan to get started. If you’re already a Grubhub merchant, log into your account to check your Grubhub+ status. Contact Account Support to upgrade to the Plus pricing plan and start receiving Grubhub+ orders today.

*$0 delivery fees and lower service fees only apply to standard delivery orders from Grubhub+ eligible merchants that meet the subtotal minimum (before tax, tip, and fees) on the applicable menu page or as otherwise indicated on the Grubhub platform (including Seamless) (the “Subtotal Minimum”). Discounted priority delivery only applies when available and selected by the user during checkout on delivery orders from Grubhub+ eligible merchants that meet the applicable Subtotal Minimum. Additional fees, including a service fee, may apply and vary on orders. Grubhub+ 5% pickup credit applicable on eligible pickup orders only. 5% pickup credit calculated based on the qualifying order subtotal from eligible merchants only. Credit will appear as a “Grubhub+ Credit” payment method at checkout. Credit is redeemable on eligible future Grubhub pickup and delivery orders only. Credit is not transferable, may not be exchanged for cash, expires 90 days after most recent credit is issued, may not be applied toward purchases containing alcohol, and is subject to additional restrictions. Credit cannot be accrued or redeemed on on-campus dining orders. See full terms at https://lp.grubhub.com/legal/plus/. 

**Based on the monthly average orders per diner from Grubhub+ versus non-Grubhub+ members nationally from August 2023–January 2024. Individual monthly orders per diner may vary.